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Your Privacy

This privacy policy sets out how UK Water Filters Ltd uses and protects any information that you give UK Water Filters Ltd when you use this website.

UK Water Filters Ltd is a limited company which specialises in all types of drinking water filtration for residential and business properties.

UK Water Filters Ltd is committed to ensuring that your privacy is protected.

Should we ask you to provide certain information by which you can be identified when using this website, then you can beassuredthat it will only be used in accordance with this privacy statement.

UK Water Filters Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

We are fully compliantwith the EU’s new General Data Protection Regulation(GDPR).

In order for us to provide you with our servicewe need to collect personal data. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.

What we collect

As part of your purchase of a water filter we ask you for the following personal information:

• Your name

• Your contact information

• (Sometimes) other information you give us to help with fulfilling and/or delivering your order and so on

We do not require or store any special categories of personal data such as your religious beliefs, your gender etc.

What we do with this information

The personal data we collect will be used for the sale of our products and services. It will simply be stored on our secure customer relationship system.

Our basis for processing personal data is simply as a supplier of an offered service you have agreed to take ie the supply of water filters.

Any legitimate interests pursued by us, or third parties we use, are simply to deliver this service to you.

Your Rights as a Data Subject under the GDPR

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.

  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.

  • Right to be forgotten – in certain circumstancesyou can ask for the data we hold about you to be erased from our records.

  • Right to restrictionof processing – where certain conditions apply to have a right to restrict the processing.

  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.

  • Right to object – you have the right to object to certain types of processing such as direct marketing.

  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.

  • Right to judicial review: in the event that we refuse your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined in clause 3.6 below.

All of the above requests will be forwarded on should there be a third party involved in the processing of your personal data.


We are committed to keeping your informationsecure.

In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.

Cookies are very commonand used by many leading websites. They allow websites and web applications to tailor its operations to your needs, likes and dislikes by gathering and remembering information aboutyour preferences.

We use traffic log cookies to identify which pages are being used.

This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with abetter website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.

More about GDPR

What is Personal Data?

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:

“any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

What happens to your Personal Data

The personal data we collect is for the sale of our products and services. It will simply be stored on our secure customer relationship system

Our legal basis for processing for the personal data is simply as a supplier of an offered service you have agreed to take ie the supply of water filters.

We do not require or storre anyspecial categories of personal data such as your religious beliefs, your gender etc unless offered voluntarily by you.

Third Parties

We may pass your personal data on to third-party service providers contracted to UK Water Filters Ltd in the course of dealing with you - please see examples below.

Any third parties that we may share your data with are obliged to keep your details securely, and to use them only tofulfill the service they provide you on our behalf

Any legitimate interests pursued by us, or third parties we use, are simply to deliver this service to you.

If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.

The following third parties will typically receive your personal data for the following purpose(s) as part of the processing activities:

  • The Royal Mail and other delivery companies.
  • Third Party suppliers who might send your ordered goods directly to you.

Any such Third Parties are required by GPDR to protect your personal data in accordance with GDPR

How will UK Water Filters Ltd use the personal data it collects about me?

We will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR).

We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary.

We are required to retain information in accordance with the law, such as information needed for income tax and audit purposes.

How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.

We will process personal data and will store the personal data for as long as you remain our client - not least so that we can send you reminders to change your filter and answer any questions you may have about it.

In terms of being contacted for other general marketing purposes we would contact you for additional consent.

Under What Circumstances Will UK Water Filters Ltd Contact Me?

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.

Can I find out the personal data that the organisation holds about me?

UK Water Filters Ltd at your request, can confirm what information we hold about you and how it is processed. If UK Water Filters Ltd does hold personal data about you, you can request the following information:

  • Identity and the contact details of the person or organisation that has determined how and why to process your data.

  • Contact details of the data protection officer, where applicable.

  • The purpose of the processing as well as the legal basis for processing.

  • If the processing is based on the legitimate interests of UK Water Filters Ltd or a third party, information about those interests.

  • The categories of personal data collected, stored and processed.

  • Recipient(s) or categories of recipients that the data is/will be disclosed to.

  • If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimumstandard of data protection. In other cases, we will ensure there are specific measures in place to secure your information.

  • How long the data will be stored.

  • Details of your rights to correct, erase, restrict or object to such processing.

  • Information about your right to withdraw consent at any time.

  • How to lodge a complaint with the supervisory authority.

  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.

  • The source of personal data if it wasn’t collected directly from you.

  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

What forms of ID will I need to provide in order to access this?

UK Water Filters Ltd accepts the following forms of ID when information on your personal data is requested:

Passport, driving licence, birth certificate, utility bill (from last 3 months), etc.

Contacting us About Your Personal Data

Our Data Protection Officer and data protection representatives can be contacted directly at:


  • +44 20 8761 6611

(Please make your enquiry for the attention of the Data Protection Officer).

The supervisory authority for national data protection in the UK is the Information Commissioner’s Office (ICO)

They can be contacted at

Drink to your health

Our water filter systems can remove harmful pathogenic bacteria, cysts, parasites, and unhealthy chemical contaminants such as Chlorine, while at the same time leaving in the essential minerals your body needs.


Save money on bottled water purchases by regularly usingfiltered water. Get your highest quality water filters at the best price here.


We supply the widest range of water filters for any needs - residential or commercial.